How does box printing improve product marketing?

Packaging box printing design should not only attract specific consumer groups visually, but also capture consumers' excitement and desire to buy psychologically. So how does packaging and printing plant build products to attract consumers through packaging? The following Ruifeng industry to share with you:

First, consumer purchase motivation

When consumers buy goods, the process of understanding goods includes seven stages, such as attention, interest, association, desire, comparison, dependence and action.

1. Attention stage

The consumer's first impression of the product when they enter the store. The pattern is bright, the text is prominent, the color is eye-catching, and the packaging with strong visual impact can attract the eyes of consumers in a short time.

2. Interest stage

Different consumers have different styles, for consumers with different style preferences, from the color, shape, text, pattern and other aspects of conception, design to meet different consumers or literary or retro or wild and other different styles of commodity packaging box.

3. Association stage

Packaging with a sense of novelty, characteristics and beauty is easy to induce rich associations of consumers.

4. Stage of desire

Through sight, hearing, smell, taste, touch and other means to attract consumers, with excellent quality, reasonable price, easy to use, beautiful shape and other characteristics, move the hearts of consumers, stimulate consumers' desire to buy.

5. Comparison stage

The shape, color, taste, performance and usage of the product are shown to consumers for comparison and selection. Consumers generally go through this stage before deciding whether to buy.

6. Dependency stage

The packaging of goods tries to make consumers feel dependent on the goods. The image of old products, high quality product logo, quality certification mark, realistic instruction manual, can enhance the consumer's sense of dependence on the product.

7. Action phase

After the above stages, consumers decide to buy goods, so as to realize the purchase and consumption, and complete the consumption process.

Jiangmen Ruifeng Industrial Co., Ltd. specializes in printing and packaging decoration color boxes and other kinds of grams of color cards, self-adhesive printing, color boxes, cartons, outer boxes, manual packaging box printing, looking forward to cooperation and communication with all circles!

(Part of the material on this website is from the Internet. If the information displayed on this website infringes your copyright or other legitimate rights and interests, please notify us in time, and this website will be deleted in time.)